Pigment red 254 opaque type shows good coloristic and fastness properties and has within a short period of time developed into a widely used pigment for high industrial paints, especially in original automotive finishes and automotive refinishes. The commercially available type affords medium shades of red in full shades, while white reductions are somewhat bluish red. The pigment shows good hiding power, it is used primarily in automotive finishes wherever lead-free formulations are required. For economical reasons, P.R.254 is frequently used in combination with the somewhat bluer but less weatherfast opaque type of P.R.170. Combination, for instance, with quinacridone pigments affords opaque shades of bluish red. P.R.254 shows very good fastness to organic solvents. P.R.254 is also used to color plastics which are processed at high temperature. A special type has recently been introduced to the market which is used for this purpose. In plasticized PVC, P.R.254 reaches step 8 on the Blue Scale for lightfastness. It shows high tinctorial strength and bleeding fastness.